“Determined, creative and result-oriented individual with a reputation for applying a wide range of styles and skills to produce superior quality imagery on time and with a highly professional manner...caring and likable.”

With a decade of professional experience including all the right qualifications, Joe is well equipped to deal with even the most challenging of projects.


Brought up in Hong Kong, from a young age he loved to create and entertain, spending his childhood and teens engaged in theatre and arts, including performing in rock bands. As he grew he began working backstage in the big theatres in Nottingham, further captivated by the technical aspects of illusion, lighting and sound.

His formal study of photography started at high school in California. Shortly after, he excelled at Photography A-level, leading to an honours degree in Photographic & Digital Media at the Cambridge School of Art (2006).

He launched his career working freelance for event photographers, covering motorcycle track days, horse trials and dog agility, before landing a job as a staff photographer with the North West Evening Mail, a regional daily paper based in the Lake District.

In the five years there he gained both the industry's NCTJ and NCE qualifications, enabling him to quickly rise to the level of senior photographer. This journalistic experience has produced a fully rounded photographer and videographer, who has continually taught himself all methods, and now specialises in flash and studio techniques.

In 2012 Joe moved to the nationally central location of Chesterfield (M1 Junction 29) to pursue a freelance career in commercial photography. His work has been published in multiple regional and national media publications including The Guardian, The Telegraph, Performance Bikes and the BBC, and his commercial images have travelled the globe with brands such as Hawkshead Relish.

He lives with his wife Debs and Scrooby, their Jack Russell. Debs runs a home cakery business, meaning there is always cake!